In February 2015, Horra Trading has signed an agreement with India’s Bajaj Auto Ltd, the biggest manufacturer and exporter of 3 and 4 wheelers vehicles to import and distribute its products to the Ethiopia market.
When importing products to Ethiopia, Horra Trading always makes an extensive research to ensure that the products it imports are very high in quality and have a direct or indirect contribution to the national economy. Hence, by partnering with Bajaj Auto, Horra has indirectly created more jobs to millions of people using Bajaj’s RE three wheeler vehicles for public transportation.
Bajaj products deliver superior performance and gives best in class range, negligible maintenance cost and comes with service assurance. The product is specially made to keep the environment clean, which is why RE vehicle are lowest in harmful emission in its category.
Horra’s long time plan to build an automotive assembly plant has come to fruition. After acquiring a 50,000 m2 land out of which 7,200 m2 was existing assembly plant which was owned by another company for the construction of automotive assembly plant, Horra Auto assembly plant has started assembling Bajaj three wheelers and small IVECO trucks. The Plant which is called Horra Adama Automotive Assembly Arena (H4A) is located in Adama town, 100 km from Addis Ababa.
The automotive assembly plant is projected to have an annual capacity of assembling 30,000 units of Bajaj’s three wheeler and 4,000 units of four wheeler vehicles and different cars for the local market. In the very near future Horra plans to assemble high quality world renowned vehicles.